

Bouncing back from 2018 YouTube Rewind, which has over 17 million dislikes, the most ever on the platform, is a daunting task, and one they could not accomplish. Or, they know the truth of the situation: there’s no winning with the internet.YouTube seemed to drop the ball on their annual rewind video…again. That’s certainly not what YouTube had in mind. As of now, likes on the YouTube Rewind 2019 video sit at 1.5 million and the dislikes at 3.1 million. YouTube didn’t do anything they needed to do in this video to earn the love back from fans. Or, what about outcries for the Snyder Cut of Justice League (or just a documentary of it) to be released? It’s silly, but it’s what works in today’s media landscape. Everyone once the video released began commenting “Us: “So in 2019, let’s see what you did like” Everyone else: “We like copy and pasting other people’s comments in the comment section.”” Why the YouTube Rewind is Bound to Fail From Now OnĪudiences dictate content in 2019. Plus, fans were back at it again with the trolling. There was no participation from any creators. His wedding video just made a countdown portion, however. Fans wanted him back, despite his sketchy past. The video did highlight PewDiePie, a popular creator YouTube had distanced itself from after anti-semetic and racist remarks. Rather than get creative and find a new way to involve creators, they simply show us the videos we’ve watched all year long.

The problem is there’s no sense of learning from their past mistakes. They even make sure to highlight the main communities that make up YouTube’s audience, including dance, beauty, and music. Yes, they do take the time to highlight international creators. Instead of listening to suggestions on improvements, YouTube Rewind 2019 is a return to the countdown format. Plus, they clearly proclaim that this year is all about what the community wanted. It’s almost amusing that they assumed the internet wouldn’t scoff at the gesture. The YouTube team decided to start this year’s video with an apology for 2018. Instead, they dropped the creativity and style for something so dry and boring I almost missed the cringy chaos of 2018’s video. So, what does YouTube Rewind 2019 have to do to avoid this issue again? Well, essentially make the opposite of 2018’s video. Memes dragged the video for the better part of four or five months. YouTube creators basically pat themselves on the back for being great people. There is an added emphasis on the international side of YouTube, but there’s also an odd tone towards the end.

Ironically, their ideas are anything but. Then, creators sit around a campfire and dream up the perfect Rewind video.

He began making videos in 2018, which is great, but his forced intro felt very cheesy from the get go. For starters, the video starts with this weird Will Smith cameo. There were a lot of reasons to criticize the video. There’s a ton of production value in the video as well, but fans hated it. The video sits as the most disliked YouTube video of all time. 2.6 million likes is pretty impressive for a single video. 2018 Rewind – What Went Wrong?Īs of today, the 2018 YouTube Rewind sits at over 186 million views. By 2017, however, the likes still outweighed the dislikes. The novelty of a bunch of creators doing silly things was wearing thin. Something else started to rise as well: the dislike count. 2012 featured the first collaborative effort of YouTube and creators starring in the Rewind video.īy 2016, the production value of the YouTube Rewind videos skyrocketed. As Annoying Orange and the “Hide Yo Kids” guy gave way to more creatives, YouTube involved the creators themselves. Almost none of the top 10 included creators, but at the time, it was much less of an industry. The first one in 2010 was a whopping 85 seconds long, consisting most of viral videos. At first, the Rewind videos were simple top 10 countdowns of the year’s best videos. So what’s in store for the YouTube Rewind 2019? Well, early signs point to another misstep. 2018’s Rewind was the worst it has gotten, but every year, comments on Rewind videos get pretty rough. On the other hand, the internet collectively bullies YouTube for its lack of creativity. On the one hand, YouTube puts together a video to celebrate the content we loved all year long. The YouTube Rewind is a time honored tradition in the internet age.
